XYZ is a software development company that creates custom solutions for businesses. But their website was like navigating a maze, it was difficult for potential clients to understand their services and offerings. The goal of this project was to improve the overall user experience (UX) and user interface (UI) of the website to increase user engagement and conversions.
First things first, I needed to get to know the target audience and competitors. I conducted surveys, focus groups, and user testing to gather insights on the current pain points and areas for improvement. Through this research, it was clear that the website's navigation was confusing and the overall design was outdated.